I have had the fortune to meet some truly inspiring social media experts, collaborate with them and learn so much from them. It has given me a deeper sense of social media and it’s true worth, and has brought me to create this sample list of quotes that I find useful and can relate to. I hope you get something out of them as well:

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”
– Matt Goulart

“Social media doesn’t create negativity, it uncovers it.”
– Jay Baer

“The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.”
– Chris Brogan

“Social media is just a buzzword until you come up with a plan.”
– Unknown

“Human beings are far more likely to communicate ideas and information with others when they are emotionally engaged. Find the key issues that concern your audience and then inculcate them within your marketing plan to get an emotional response.”
– Maki, DoshDosh.com

“One must understand what people are thinking, feeling and believing in order to enchant them.”
– Guy Kawasaki

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
– Seth Godin, Seth’s Blog

The Best Marketing Strategy Ever: Care
– Gary Vaynerchuk

“Evolution is evolution – and it’s happened before us and will continue after we’re gone. But, what’s taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.“
– Brian Solis, BrianSolis.com

“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.”
– Seth Godin, Seth’s Blog

“By creating compelling content, you can become a celebrity.“
– Paul Gillin, PaulGillin.com

“Social media changes the relationship between companies and customers from master and servant, to peer to peer.”
– Jay Baer

Do you have any favourite social media quotes? Please share them in the box below.

Carolyn Wilson
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