Conversion optimisation program

Convert more website traffic to customers

The conversion optimisation program is ideal for companies who are:

  • Experiencing low online conversion rates
  • Losing sales opportunities because of poor website performance
  • Pouring money into traffic that doesn’t convert
conversion optimisation

Increase your ROI

Conversion rate optmisation (CRO) is finding out why visitors don’t become customers… and fixing it.

The conversion optimisation program pays for itself while driving better results from your ad spend, and again and again.

Even a modest increase in conversion rate can result in substantial economic returns. For example, if your annual online sales are $1,000,000, and you improve your conversion rate from 2.5% to 3.0%, that means you gain an extra $200,000 in sales over a year.

Here we have a diagram illustrating how one of our A/B tests revealed a solution that increased client leads by 24%. Simply by testing two different button locations, we had one clear winner:

a-b testing

Get measurable results

We are transforming the way companies use their websites to grow.


increase in
lead conversions
for a law firm


gift voucher
purchases for
a day spa


more leads
for a


more visitor engagment for
a hair salon

“With projects running to tight deadlines, Carolyn not only delivered to brief, but helped us to identify potential interface issues and enhancements – often translating loose ideas into professional design that not only worked for the business, but for our users.”

Danielle Whitford
Head of Digital Sales – Australasia, Study Group

“Carolyn, at Think Internet, has been a professional, valuable member of our team. She listens to our needs, and transforms ideas into simple, clear solutions. Her attention to detail results in quality work.”

Donna Hensley Program Manager – Teaching & Learning Innovation, TAFE Hunter Institute, Newcastle

What you get with the program

The Conversion Optimisation Program begins with developing a deep understanding of your business and your ideal customers. The months to follow involve designing, developing and running tests that specifically align with your needs and your goals.

  • Customer & competitor research
  • Goal setting & targets
  • Customer journey mapping
  • Building and prioritising design ideas
  • Connecting relevant tools. These may include such things as Google Analytics, CRM, social accounts, email marketing, ad accounts, WordPress, Shopify and more.
  • Data analysis
  • Conversion tests:
    • Design ideas
    • Develop ideas
    • Run tests
  • Monthly progress reporting
  • On-going communications and questions answered


Including GST.

Month-to-month engagement, cancel any time.

Ready to grow your business faster?

Join the list of fast-growing companies that are using conversion optimisation to increase conversions by 30-100+%.