Business Growth Resources
Why websites don’t convert visitors into buyers
Does your website get a lot of visitors that seem to disappear before signing up for emails or buying a product? If you struggle to convert visitors into buyers, there are several possible reasons. This guide highlights the most common mistakes and offers ideas to...
4 ways to charge up your customer conversion rate
Customer conversion rate refers to the percentage of prospects who take a specific action that renders them a customer, such as website visitors who complete a purchase. Ultimately, increasing your customer conversion rate is going to be your core goal as this...
How Conversion Rate Optimisation Boosts Marketing ROI
Conversion rate optimisation (CRO) focuses on increasing the percentage of web users who complete a desired action. These so-called desired actions could include giving you their email address, making a purchase or reaching out to contact you. CRO involves reviewing...
Want more clicks? 5 proven steps to a powerful call to action
What is a call to action? In marketing, a call to action (CTA) is an instruction to do something - pretty much immediately. An effective call to action is an essential part of any online marketing. It can be presented in many shapes and forms. You probably come across...
10 Sure-Fire Ways Your Website Can Generate Leads
Why have a website? When you think about it, the key purpose of your website is to generate leads and customers. Right? This means that your website's content should really be stirring interest in what you do. Especially if your product or service involves a lot of...
How Growth Driven Design Beats Traditional Web Design
Innovative marketers are re-assessing how they approach website redesign. Growth Driven Design is a smarter web design process that avoids risks and promises greater outcomes. A company’s website is fast becoming the main face of any B2B company, yet many websites...
How To Maximise Your Website ROI – Growth Driven Design
Growth Driven Design is a website redesign process that works around user activity and motivations. Research and analytics are used as a basis to develop the website, resulting in better website ROI (return on investment). Unlike the traditional web design method...
9 reasons for sales funnel leaks and how to fix them
You could be getting a lot of traffic to your website. But if you aren’t converting visitors to customers, you can be wasting time and money. Substantial sales funnel leaks means you are missing out on business opportunities. Once you get people to your website, there...
Landing page mistakes that could be destroying your conversions
In web report terms, a landing page can be any web page people can arrive on. But in the sense of marketing, a landing page is a page with one single focus on one call to action. Each campaign, such as ads or promotions, should link to its own unique landing page to...
What Makes A High Converting Landing Page?
A high converting landing page means better returns on your marketing efforts. Neglect your landing page, and you are wasting time and money. A landing page needs to grab the interest of your prospects immediately, or you risk losing them. Landing pages focus on a...
How To Make Your Website A Powerful Lead Generation Machine
Why does your company’s website need to be a lead generation machine? In a survey conducted by Forrester, 74% of business buyers said they conduct more than half of their research online before making a purchase. What this means is that if you are not on top of the...
6 Remarkable Cases of B2B Lead Conversion Growth
A company’s website is a crucial part of the sales process. B2B lead conversion is often neglected and underestimated, especially with companies that rely on word of mouth referrals. In fact, they are missing out on a lot of opportunities: 51.9% of referrals rule out...